Trends come in go. This is no different when it comes to web design – or is it? Please find below the top 3 web trends of 2016.
Americans spend an average of 2 and a half hours per day on mobile devices. 57% of consumers will not recommend a company wit ha website that looks bad on a mobile device. Mobile accounts for 60% of total digital media time spent by Americans. According to a survey by Google, 48% of users said that if a site didn’t work well on their smart-phone, it made them feel like the company didn’t care about their business. 67% of consumers say that they are more likely to purchase on a website that is more mobile friendly. 85% of adults think that a mobile website should be as good or better than their desktop website.
Parallax scrolling originally refers to a technique in 2D video games to show depth by having the background move slower than the foreground. Parallax, while difficult to pull off is highly visually appealling and extremely effective at catching the eye of website visitors. It’s a fantastic technique for visually engaging the user by using layers of images to create a 3D effect. It allows you to show a product in 3D, create an engaging 3D timeline, guide visitors along a path to a call to action.
Why it works – all content is in one page. They’re easy to navigate. The content is condensed, scannable, and attractive. Works perfectly on mobile. You are also able to story tell. With one page websites, it’s better to tell a story with visuals rather than text. The average attention span of an adult online is 8 seconds. The ability to quickly communicate your brand to viewers becomes invaluable. Concise, scannable and objective content results in 124% better usability.